This was a marketing project I worked on while working for Grup Xúquer in their Marketing Department.
This one was the key design since it is based on Las Fallas, which is a festivity that only exists in Valencia (Spain), and the brand is based in this location. Creating that bond between the brand and the land was an advantage the team wanted to emphasize.
The campaign this action was part of focused on drifting our consumers’ minds away from the association of Tonic Water with summer drinks.
Each label was introduced into the market two weeks before the actual festivity date to gain momentum and periodically they would be available as a whole set available at the store.